With a population of over 210 million people, it is the sixth most populous country in the world and the largest economy in Latin America. Brazil is a rapidly growing market for digital companies, having a high internet and smartphone penetration.
Unlock the potential in this market by offering PIX, a 24/7 instant bank transfer and the most popular payment method in Brazil.
The largest country in Latin America and the world's sixth most populous country.
Brazil is expected to remain among the top 10 eCommerce markets globally with a projected growth of 17% through 2021.
An eCommerce market with 81.2M eShoppers and a ticket average of 391 BRL.
PIX - 27%
CREDIT CARD - 19%
DEBIT CARD - 18%
BOLETO BANCÁRIO -11%
TED - 9%
CRYPTO (ACCELERATED GROWTH) - 3%
Brasilia
South America
Brazilian Real
USD/BRL = 5,04
213.9M
US$ 1.61 trillion
US$ 8.551
PIX is available 24/7 for individuals and businesses, transfers are instantaneous.
Brazilian e-commerce has gained 8M new customers during the COVID-19 pandemic.
PIX is compatible with multiple payment channels, including mobile, internet banking, and ATMs.
The desire for new trendy products or services that are not normally found in Brazil makes Brazilian consumers fans of international brands.
According to a report by Statista, the e-commerce market in Brazil is projected to grow by 10.3% in 2022, reaching a total value of BRL 98.7 billion (approximately USD 18 billion).
Growth without setting up with a local entity, with FacilitaPay you get up to 95%* reduction in fees. (*Compared to local entities).
The instant payment system created by the Central Bank of Brazil is changing the market by performing transfers and payments, in a few seconds, at any time of the day - including weekends and holidays - in a safe and practical way.
The usage of credit cards has been growing. Although, internationally-enabled credit cards make up only 24% of e-commerce transactions. Start to accept both international and domestic cards and increase your conversions.
A debit card is a common payment method in Brazil. Today, there are 116M active debit cards in the country, with 664B reais spent with this method in 2019. Accept debit cards to reach a new consumer base and optimize your revenue in Brazil.
Brazilians have the habit of splitting the total amount of a purchase made with a credit card in up to 12 monthly payments. Allow your customers to make higher-value purchases and increase your average ticket size.
Brazil has a cash-centric culture, and Boleto has been historically used by the Brazilian population to pay for monthly bills, taxes, and also e-commerce purchases. Reach the unbanked population and also those whose preference is Boleto out of habit.
Brazil has the seventh largest crypto market in the world and is growing rapidly. With FacilitaPay, you can make settlement in crypto, on/off ramp solutions and receive your local payments in stablecoins.
The popularity of digital wallets is increasing in Brazil, mostly due to the benefits offered by them, such as convenience, security, and simplicity to pay. Be ahead of the market and start to offer digital wallets on your e-commerce store.
Brazil has several ways to pay online beyond credit cards. Bank Transfer and Online Debit are two effective payment options. Allow consumers to use their usual bank account to make an instant payment without the risk of chargeback for you.
Learn everything you need to know about the eCommerce payments landscape in Brazil in our straight-to-the-point country guide.
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